Unlike most social media platforms, TikTok has been unusually successful. In the end, it was victorious and established itself as a game-changer.

At this point, it seems like everyone wants a piece of that lucrative pie. It’s important that you know the best time to post on TikTok in order to increase your audience and engagement.

TikTok, thanks to its innovative features, is a top choice for every marketer and brand looking for a fun approach to increase awareness of their products or services.

TikTok’s 834.3 million active users in 2023 around the world make it a popular marketing platform for many firms. However, if you want to be a TikTok superstar, you’ll need to do more than just submit videos. The first place goes to originality, although the posting time has a significant impact.

Your innovative videos will get the most attention if you post them at the right time. The optimal time to upload on TikTok can be difficult to determine. So we analyzed TikTok to identify the ideal time of day for your brand’s TikTok posts. Start now!

best time to post on tiktok

What is the Best time to post on TikTok? Why is it important to Video on TikTok

You’ve probably noticed by now that appearing in TikTok’s “For You” section has become something of a holy grail for content creators, companies, and influencers alike.

There is a never-ending stream of videos in the “For You” area that is selected by the algorithm based on your prior use of the app. Video submissions that appear in this section tend to garner a larger following and more comments. Every TikToker’s “how to get tik tok Video views?”

Tik Tok algorithm

TikTok’s best time for posting isn’t mentioned here.

A user’s involvement with a video is one factor that the algorithm takes into account when selecting videos for the “For You” section. When a video receives a lot of attention from viewers, it is more likely to be featured in the “For You” area of YouTube.

This is a problem if you’re trying to engage your audience on TikTok but your postings aren’t showing up in their feed.

When you post at the right moment, you’ll have a better chance of attracting a lot of attention and showing up in “For You.” But don’t forget the most crucial thing.

In the absence of excellent material, no time of day or night can ever be considered the best. To ensure your TikTok videos are seen from beginning to end, use popular hashtags, effects, songs, and collaborators to create scroll-stopping videos.

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Best time to post on TikTok

Let’s get this thing over with! We discovered that the Best Time to post on Tik Tok.

The optimum time to publish varies from person to person, therefore there is no one-size-fits-all technique for finding the best time. All social media sites are affected by this. Take a look at our most current research on:

It’s because no one company or influencer on TikTok video has the same demographic. Similarly, the amount of time spent on a platform to see content varies by audience. People who are looking for the best time to post on TikTok have some good news: the average best time to publish on TikTok.

There are studies that can help you determine the optimal times for you to work. You have a decent probability of making the most of these best times. Here are some good times to post on TikTok according to a survey by Influencer marketing hub before we dig deeper into our own preferences:

On TikTok, the optimum time to post is between 6 am and 10 am and 7 pm to 11 pm, and the top days to post are Tuesday, Thursday, and Friday, these are the Best Time to post on Tik Tok.

Based on different firms’ statistics in other regions of the world, it’s difficult to establish whether or not an average optimal time to publish for a wide range of enterprises applies to yours. Even so, if you’re just getting started with TikTok, knowing when to submit your videos at the optimal times will be a huge help.

However, if you have been using TikTok video for a while, you should check out the statistics section to see when is the Best Time to post on Tik Tok profile.

best time to post on tiktok

TikTok’s ideal time to post is determined by following a step-by-step guide.

Step 1: The first step is to upgrade to a TikTok Pro profile.

First, you’ll need to upgrade your Tiktok account to a pro one. Only on a TikTok Pro account can you access the in-depth profile statistics required to determine when you should post.

Here are the instructions:

Tap the three dots in the upper right corner of your profile page to access the “Manage my account” area.

Go to the “Switch to a Pro Account” area and click on the link there.

Once you’ve selected your business type, click “Done.”

how to set up a TikTok profile

You’ll be greeted with your new pro account after completing all of the requirements. The “Analytics” section has been added to your Settings menu.

Analytics for TikTok

How to see who viewed your TikTok. It’s now time to check out your Analytics page in more detail. Overview, Content, and Followers are the three tabs of TikTok’s analytics area.

Once you know where your audience is, you can determine the best time to post on TikTok.

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Step 2: Decide on Your Favorite Territories.

The best time to post on TikTok depends on where your audience is located, especially if you’re catering to a worldwide audience that spans multiple time zones.

If you can choose a moment when most of your audience is online, you’ll be able to get your material in front of them at the same time.

Go to the “Followers” page and scroll down to the “Top Territories” to see where your audience is located. TikTok’s regions are analyzed.

Observe the above example. The United States has the most followers, followed by Australia, then the rest of the world.

Because TikTok doesn’t separate data by cities or towns like Instagram does, users can’t see which cities or towns their friends are in. It’s a dilemma for marketers that want to reach people throughout the globe.

The same may be said for the United States of America and Australia. There are several time zones in each state in both countries.

To put it another way, if your followers are spread out across the country, if you just post once a week, you’ll miss out on the potential engagement from those who live in New York City (EST) and California (PT). At 7 a.m. EST, the fellow Californians won’t be able to see the video because they’re still in bed. Don’t be concerned. Eventually, there is a way out of this metric black hole.

best time to post on tiktok

Step 3: Find Out When Your Fans Are the Busiest.

The Follower activity indicator is another intriguing feature found in the TikTok analytics area. It allows you to see when and where your audience was most engaged. Aren’t you thrilled?

Go to your Followers tab and scroll down to see the “Followers Activity” representation. This graph shows you how many people were following you on a specific day of the week. This account’s follower engagement has been consistent over the course of the week.

TikTok users that are currently logged in

In addition, you can see the number of followers who were online at any given time of the week, which helps to provide a clearer picture. In the following figure, you can see how follower activity rises from 11 a.m. to 7 p.m.

Followers’ behavior on TikTok

It’s also possible to determine the optimal times to publish on TikTok by analyzing your account’s weekly and hourly data.

In TikTok’s analytics section, all data is shown in Coordinated Universal Time (UTC). Consider the time zone in which your audience is located when converting your data. On Google, you may quickly locate a variety of time converters.

Utilize Data from Your High-Performance Content in Step 4

Tracking your prior TikTok content’s performance is the final step in determining the TikTok upload times.

Look for a relationship between your best-performing content and the day and hour it was published.

The “Material” tab of your TikTok analytics provides detailed information about the performance of the content you’ve released in the last week.

For each post, you’ll see a slew of analytics, including the number of likes, comments, shares, reach, and average view time.

Analytical tack

The “For You” and “Following” tabs, as well as the number of views your video receives from countries throughout the world, can tell you how much traffic your video is getting.

Once you’ve identified all of your top-performing content, look at the date and time it was posted to see if there’s a pattern.

Analytical tack: best days to post on TikTok

Consider this: If you post only the best statistics on Tuesdays and Fridays over a specified time period, you’ve got yourself a winner. You’ve just discovered one of the ideal times to post on the platform.

Remember to convert the time because it will be in UTC again.

best time to post on tiktok

In Step 5: Create a Tracking Spreadsheet

It’s necessary to develop a spreadsheet because TikTok only gives you post-performance statistics for the last seven days.
With a month’s worth of data, you’ll be able to make better decisions. In your spreadsheet, you can track the following metrics:

  • Date and Time of Posting
  • In this case, the video’s title
  • Fans on YouTube
  • Commentary on a video
  • Reach of the Video
  • Sharing a video
  • Time spent watching a video
  • Number of times a video has been viewed
  • Primary and secondary target audiences for a given traffic source
  • What worked best for you can be re-evaluated after a month or a quarter of tracking.

Posting on TikTok during a time when you’re most productive is recommended. This activity will help you identify which of your content generates the most playtime and traffic from the “For You” area and which one isn’t.

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TikTok Best Posting Times: When and How to Make the Most of the Numerous Best Times?

Can you post too much on TikTok? There is no best time to post on TikTok as you progress in your search. There are numerous opportunities for each brand to get the most out of their TikTok fans.

And it’s a good thing, too! You don’t want to live in a world where your brand only has one day or one hour to connect with the public.

However, if you’re a social media manager with a lot of clients, you know how stressful it can be to try to post at all of the optimum times. Need a social media scheduling tool in this situation?

If you’re looking for a way to schedule several TikTak postings ahead of time, SocialPilot is a great option. If you use the time slots in the TikTok content scheduler to their full potential, you can create as many time slots as you like for each day of the week, month, and year.

When you create and add a post to the queue, it is automatically scheduled and published according to the time windows you have selected. Every client account can be treated the same way. TikTok post times can be scheduled using SocialPilot in a simple step-by-step method.

best time to post on tiktok


It’s only a matter of time before newer companies of all sizes enter TikTok to make a genuine difference for their company. It’s time to make use of TikTok’s engagement power. However, don’t forget that publishing isn’t the only solution here. Your audience’s attention is piqued because of this stepping stone. In the end, your success or failure depends on the quality of your work.

To identify the best time to post on TikTok, follow the advice we’ve provided in this article. The process of discovering your ideal moments is not a one-time undertaking. Your audience and the groups to which they belong will expand as your profile rises in popularity. As a result, it is important to keep a close eye on your optimum posting time intervals.

Using SocialPilot to schedule your TikTok videos is the best way to ensure that your videos are available at the best time for your viewers around the world.